You're tired of spam emails, worried about data breaches, and frustrated by managing multiple privacy tools. Both Ivy and Cloaked promise to solve these problems, but one costs 12 times more than the other.
This comparison breaks down everything you need to know about Ivy vs. Cloaked in 2026, from pricing and features to real-world performance. By the end, you'll know which app delivers better value for your privacy needs.
Quick Comparison Overview
| Feature | Ivy Pro ($39/year) | Cloaked ($39.99/month) |
|---|---|---|
| Annual Cost | $39 | $479.88 |
| Masked Emails | 50 | Unlimited |
| Virtual Cards | 35 one-time-funded | Unlimited |
| Masked Phone | 1 number | Multiple numbers |
| AI Threat Detection | ✅ Real-time phishing protection | ❌ Not available |
| Biometric Auth | ✅ Cross-device sync | ✅ Available |
| Browser Extension | ✅ Available | ✅ Available |
| Mobile Apps | ✅ iOS & Android | ✅ iOS & Android |
The numbers tell a clear story: Cloaked costs over $440 more per year while missing Ivy's standout AI protection feature.
Pricing: The Big Difference
Ivy Pro starts at $39 per year ($3.25/month), while Cloaked charges $39.99 per month. That's a massive price gap of over 1,200%.
Here's what that looks like over time:
- Year 1: Ivy saves you $440.88
- Year 3: Ivy saves you $1,322.64
- Year 5: Ivy saves you $2,204.40
Ivy also offers Ivy Ultimate at $99/year for unlimited masked emails and reloadable virtual cards. Even at this premium tier, you're still paying less than 3 months of Cloaked.
Both apps offer free trials, but Ivy requires no credit card to start your 14-day trial.
Feature Comparison
Core Privacy Features
Ivy delivers the essentials most people need:
- 50 masked emails (covers typical signup needs)
- 35 virtual cards for online shopping
- 1 masked phone number
- Unlimited password storage
- Cross-device sync
Cloaked offers unlimited everything but at a premium price:
- Unlimited masked emails
- Unlimited virtual cards
- Multiple masked phone numbers
- Team sharing features
The reality check: Most people don't need unlimited masked identities. Ivy's limits work for 95% of typical internet activity while keeping costs reasonable.
Payment Card Features
Ivy provides 35 one-time-funded virtual cards that you cancel after each purchase. This approach works perfectly for online shopping and subscription trials.
Cloaked offers unlimited reloadable cards that you can fund multiple times. This adds convenience for recurring payments but increases complexity.
Winner: Tie. Ivy's approach is simpler and sufficient for most users. Cloaked wins if you need extensive card management.
AI Protection Capabilities
This is where Ivy pulls ahead significantly.
Ivy's AI threat detection blocks malicious sites before you click them. The system analyzes URLs in real-time with a 99.9% detection rate and sub-1-second response time. You browse with protection that works before you even know you need it.
Cloaked lacks AI protection entirely. It focuses purely on identity masking without proactive threat detection.
Why this matters: Password managers and basic privacy tools only react after threats reach you. Ivy stops phishing attempts, malicious downloads, and fraudulent sites at the source.
Winner: Ivy by a landslide. This feature alone justifies the price difference for many users.
Identity Masking Features
Email Masking
Ivy gives you 50 masked email addresses that forward to your real inbox. You can create them instantly during signups and delete them if they get compromised.
Cloaked offers unlimited masked emails with more advanced filtering and organization features.
Phone Number Masking
Ivy includes 1 masked phone number that forwards calls and texts to your real number.
Cloaked provides multiple masked phone numbers with advanced call routing options.
Winner: Cloaked for power users who need extensive identity management. Ivy for everyone else who wants solid protection without complexity.
User Experience and Setup
Ivy focuses on simplicity. The app works across browser extensions, iOS, and Android with biometric authentication as your master key. Setup takes minutes, and the interface stays clean and intuitive.
Cloaked offers more granular controls but with added complexity. The learning curve is steeper, especially for non-technical users.
Both apps sync across devices, but Ivy's biometric authentication makes daily use smoother. You unlock everything with your fingerprint or face instead of remembering another master password.
Winner: Ivy for ease of use. Cloaked for advanced customization.
Security and Compliance
Both apps take security seriously:
Ivy uses:
- Zero-knowledge encryption (AES-256)
- SOC 2 Type II certification
- GDPR compliance
- Biometrics stored on-device only
Cloaked offers:
- End-to-end encryption
- Privacy-focused architecture
- Regular security audits
Winner: Tie. Both apps meet enterprise-grade security standards.
Which App Should You Choose?
Choose Ivy if you:
- Want comprehensive protection at an affordable price
- Need AI-powered threat detection
- Prefer simple, automatic security
- Don't need unlimited masked identities
- Value proactive protection over reactive tools
Choose Cloaked if you:
- Need unlimited masked emails and phone numbers
- Require extensive identity management features
- Don't mind paying premium prices
- Can manage without AI threat detection
- Need advanced team sharing capabilities
For most people, Ivy delivers better value. You get essential privacy features plus AI protection that Cloaked doesn't offer, all at a fraction of the cost.
The price difference is substantial enough that Ivy could prevent just one fraud incident and pay for itself for multiple years. Meanwhile, Cloaked's unlimited features often go unused by typical internet users.
Ready to try Ivy's AI-powered protection? Learn more at getivy.ai and start your free trial without entering a credit card.
FAQs
Q: Can I switch from Cloaked to Ivy without losing my masked identities? A: You'll need to recreate your masked emails and virtual cards in Ivy, but the transition is straightforward. Ivy's limits of 50 emails and 35 cards cover most users' existing setups.
Q: Does Ivy work internationally like Cloaked? A: Yes, Ivy works globally through browser extensions and mobile apps. Both services support international users, unlike some competitors that limit availability to specific countries.
Q: How does Ivy's AI protection compare to antivirus software? A: Ivy's AI focuses specifically on web threats like phishing sites and malicious links. It complements traditional antivirus by stopping threats before they reach your device, while antivirus scans files after download.
Q: Can I upgrade from Ivy Pro to Ultimate later? A: Yes, you can upgrade anytime. Ivy Ultimate ($99/year) adds unlimited masked emails, unlimited reloadable virtual cards, and priority support while still costing less than 3 months of Cloaked.
Q: Do both apps work with all browsers? A: Both Ivy and Cloaked offer browser extensions for Chrome, Firefox, Safari, and Edge. Mobile apps are available for iOS and Android with cross-platform sync.
Q: What happens to my virtual cards if I cancel either service? A: Active virtual cards continue working until their expiration dates, but you can't create new ones. Both services recommend downloading your data before canceling.
Q: Is the price difference worth Cloaked's unlimited features? A: For most users, no. Ivy's limits of 50 emails and 35 cards handle typical internet activity, while the AI protection feature that Cloaked lacks provides significant additional value at a much lower cost.
Conclusion
Cloaked offers unlimited identity masking features but at a premium price that puts it out of reach for many users. Ivy delivers the privacy protection most people actually need, plus AI threat detection that Cloaked doesn't offer, at just $39 per year.
The choice comes down to your priorities: pay 12 times more for unlimited features you might not use, or get comprehensive protection with AI capabilities at an affordable price.
For most privacy-conscious internet users, Ivy provides better value and more complete protection in 2026.